Introduction
You need an explainer video for your business. You understand animation works. But now you’re wondering: what’s the best animation style for an explainer video? Should you go with classic 2D animation? Try whiteboard animation? Use motion graphics instead?
The answer isn’t simple because different animation styles work better for different situations. There’s no single best animation style that works for everyone. The key here is in choosing an animation type that suits your particular message, target audience and your business objectives. This guide provides you with information about different animation types and their unique qualities and lets you find out which one will work best for you.
This guide reviews various animation types used for explainer videos, reveals their benefits, and allows you to select the best one for your particular case.
Ready to bring your ideas to life with animation?
Understanding Why Animation Style Matters
Different animation styles convey messages in unique ways. Animation styles have different impacts and communicate the information in varying ways. An animation style that is suitable for communicating an informal message will not be ideal for conveying a corporate message.
The choice of animation style will also affect the production costs as well as the duration needed. Some animation styles may involve more expenses. Other animation styles take a longer time to develop. Knowing how different animation styles work will help you identify the “best animation style” to use.
It will depend on the type of audience you are targeting. Your business executives may appreciate professional motion graphics. Everyday consumers might connect better with friendly 2D characters. Knowing who you’re talking to helps guide your choice of explainer video animation style.
2D Explainer Video Animation: The Most Popular Choice
2D explainer video animation uses flat, drawn characters and backgrounds. Think of cartoons. This is the most popular form for explainer videos simply because of how effective it is. It is economical, speedy and caters to almost everyone.
2D explainer videos are ideal for explaining everything from products to services, processes to concepts. You can animate anything from people talking, to a product being transformed into something else or an idea into an actual concept. Because of its simplicity, viewers will easily grasp the message. People tend to form emotional connections with 2D characters as they are more personal than professional.
The ideal type of animation style for any business would be 2D explainer video animation due to the combination of affordability, quality and effectiveness that it offers. You can create professional videos without having to spend large amounts of money. 2D explainer videos are also fast to complete, which is ideal if you need videos in a short period of time.
Motion Graphics Explainer Videos for Data and Process Explanation
Motion graphics explainer videos use animated text, shapes, icons, and visual effects to explain information. Instead of characters, you see numbers animating, charts building, and diagrams revealing themselves. This style works incredibly well for technical explanations and data visualization.
Motion graphics explainer videos feel professional and modern. These types of animations are very effective for B2B organizations, software companies, banks, and tech firms. In case when there is a lot of difficult information to deliver and explain, motion graphics explainer animations become an irreplaceable way to show high level of professionalism and understanding.
Motion graphics explainer animations can be used when one wants to make himself credible and authoritative. Decision-makers will respect motion graphics videos, as they will see that there is some difficult information to be delivered through this video professionally.
Whiteboard Explainer Video Animation: Building Trust Through Simplicity
Whiteboard explainer video animation shows a hand drawing illustrations on a whiteboard as voiceover explains the message. It’s personal, educational, and authentic. This is the reason why viewers relate to this technique since it is similar to someone teaching on a whiteboard.
This is an excellent technique to use in educational videos, problem solutions, and anything that requires step-by-step explanation. It is captivating because people get captivated when they see something being created in front of their eyes. It makes people believe that they are getting educated by someone trustworthy.
The best animation style technique is extremely useful for consultants, educators, coaches, and other service-based businesses. Whiteboard explainer video animation creates an intimate, personal feeling that builds trust faster than other styles. If you want viewers to feel like you’re personally teaching them something valuable, whiteboard explainer video is your answer.
Choosing the Right Explainer Video Animation Style for Your Needs
Selecting the best animation style comes down to understanding your specific situation. Formulate clear questions in your mind: What am I trying to explain? To whom am I trying to explain it? What is my budget? How fast should I have this done? Is it entertaining or informative?
The answers to such questions will help you choose the most appropriate style for your video animation. If you don’t have enough budget and time to spend on this project, then 2D explainer video animation is the option for you. Motion graphics video animation works best when you are explaining some processes. Whiteboard explainer video animation is the best choice when you want to educate.
How Budget Influences Your Explainer Video Animation Choice
Budget definitely affects which best animation style you can choose. 2D explainer videos typically cost less than other options. Whiteboard explainer video animation costs roughly similar to 2D. Motion graphics explainer video is relatively expensive because of the need for technical skills.
Should you be on a tight budget, then 2D explainer video animation will give you professional level video animation at an affordable price. This is the reason why most small businesses and startups consider 2D explainer videos to be very effective for their needs. As you scale up and your budget expands, you may experiment with different explainer video animation.
Don’t decide on the animation style just based on its price. It is very costly to produce a cheap, low-quality video. Make your choice based on the effectiveness of the method, but don’t exceed your budget. The help of an experienced animated explainer video service provider will assist you in finding the right animation style.
Timeline Matters When Choosing Animation Style
How quickly do you need your explainer video animation finished? Timeline influences which best animation style works for you. The 2D explainer video normally takes less time compared to other types of videos. The motion graphics explainer videos will normally take longer since they are complex in terms of technology.
In case you want your video fast for marketing purposes, the animation 2D explainer video normally makes sense. When you have some weeks at your disposal, then you have many options. The animated explainer video companies can help you get realistic time frames in terms of different types of animations.
Do not settle for anything that is not good simply because it suits your timeline. Poor quality will be bad for your image. Quality and timing work together to create successful explainer videos.
Working with Animated Explainer Video Services to Choose Your Style
The best way to figure out your best animation style is working with experienced animated explainer video services. Professional teams have created hundreds of explainer videos. They understand what works and what doesn’t.
Animated explainer video services ask important questions before recommending anything. They want to know your goal, target audience, message, and budget. Based on your answers, they will advise you on the style of animation suitable for your video. They are not pushing you to go for the costly style of animation; they are just advising you.
Excellent animated explainer video production services provide you with examples of the various animation styles. You get to view 2D animated videos, motion graphics explainer video examples, and whiteboard explainer video examples. Looking at those examples will give you a confidence to go with the best animation style.
Conclusion
The best animation style for your explainer video depends on your specific situation, Not about which of the styles is the best objectively. 2D animated videos suit almost all companies because of their affordability, effectiveness, and speed of production. The motion graphics style of explainer videos is the most suitable one for data presentation or processes explanation.
Choose based on your message, audience, budget, and timeline. Consider what you need to explain and to whom. This is where the correct style of animation will be clear to you. No matter whether you go for 2D explainer video animation, motion graphics explainer style or whiteboard explainer video format, you will achieve success with quality explainer videos.
Are you ready to make your explainer video using the correct animation technique? Get in touch with Kinetic Animations Explainer Video services to learn about your project and decide on an explainer video animation style that will fit your business needs.
