You’ve probably seen videos that explain what a company does in just sixty seconds. Clear. Simple. Engaging. That’s an explainer video for my business at work. But you may be thinking about whether you really require one or not. Do you need “business explainer videos”? Will they benefit your company? Or will they just add to the costs?
The truth of the matter is that it all depends on your specific circumstances. There are companies who really need business explainer videos, while others can avoid them altogether. This will help you make better marketing decisions regarding animated explainer video. This guide walks through the questions every business owner should ask before investing in professional explainer video services.
Why Companies Struggle Explaining Their Offer
There are many companies that struggle with a similar dilemma. The product/service is good. But convincing new clients of its worth is not easy. They do not know what you do, why it is important, and end up leaving your website without buying anything.
This happens to many SaaS companies, B2B companies, and even e-commerce companies. It is hard to explain complicated products. Large paragraphs of text put off viewers. Static images are not enough to demonstrate how it functions. You are struggling against conventional means to get across your point.
The difference between what you are offering and how your potential customers perceive it is creating practical issues. Prospective buyers leave in confusion. The sales team wastes precious time answering the same questions again and again. Low website conversion rates mean lost revenue for you.
How Explainer Video Services Solve This Problem
Clarity Through Visual Storytelling
An explainer video company creates videos that turn complex ideas into simple visual stories. Instead of explaining your product through paragraphs, an animated explainer video shows exactly how it works. They understand the issue being addressed. They understand the solution that is being offered. They understand its value without having to read long explanations about it.
The visual method is effective due to the speed at which people can consume imagery compared to text. It is possible to convey as much information in a professional explainer video as it is in several pages of written material in one minute.
Faster Customer Understanding
Once the prospects find your website, they will not give you much time to convince them. They browse fast. They make up their mind as to whether it’s worth their while to proceed further. An explainer video for business helps you overcome the problem by conveying your essential message instantly.
In place of having people go through your lengthy content, a business explainer video does all the work for you in a matter of seconds. The audience knows what you are offering and who your target audience is.
When Your Business Definitely Needs an Explainer Video
Tech and SaaS Companies
There is no technology company or SaaS firm that does not benefit from an animated explainer video. In the case of software solutions, there will usually be something complicated that cannot be illustrated without animation. An animated explainer video helps to make interfaces understandable and visually engaging.
When you have many features in your software solution or a complicated flow, an explainer video for business becomes indispensable. People are interested in seeing what happens and how the software operates before purchasing it. And an animated video can provide this information without any need for downloading or testing. Explainer video companies specializing in tech understand how to break down complex functionality into understandable steps.
Ready to bring your ideas to life with animation?
E-commerce and Product-Based Businesses
Professional explainer videos serve e-commerce firms that trade in tangible goods very well. Online buyers cannot feel or see these goods physically. An “explainer video” helps to show off the various features of the products from different perspectives.
Animated explainer videos suit products that solve particular issues and perform in a certain way. The buyer has to be taught how to use these products. For instance, an athletic item should be shown in action. An explainer video for my business addresses these needs by showing your product in action and explaining why it matters to potential customers.
B2B Service Companies
B2B businesses offering complex services, consulting, software, and business solutions benefit from explainer video services. Business decision makers will need to know what you are about and how you differ from your competition. An animated explainer video done professionally accomplishes this for you.
With the competition being several companies with similar service offerings, clarity is your strength. An explainer video company ensures that you are seen as distinct through an explanation of your value proposition. Your prospective clients will then be able to determine if your service meets their requirements before setting up discovery meetings.
When You Might Not Need an Explainer Video for Business
However, not all companies require explainer video services. There are companies whose products are simple and do not require any form of explanation. For instance, a local plumber, small retailer, or a service company may not require the expensive production of professional explainer videos.
In addition, if the targeted consumers are familiar with the product being offered, then it would not be necessary to produce “animated explainer videos.” This could result in poor ROI on such an investment. Consider whether confusion is actually blocking your sales before committing to explainer video services.
Questions to Ask Before Hiring an Explainer Video Company
Are you sure that people misunderstand what you are selling? Are website visitors leaving without doing anything? Are the first questions in the sales conversation the most basic questions explaining your business idea? Then a business animated video is definitely for you.
Think about how much money you have and whether you can spend the money on a decent video. A bad business explainer video will kill your brand. Professional explainer video services cost money, but they deliver quality. If budget is extremely tight, delay the investment until you can afford quality work through an explainer video company.
Determine if your target market consists of visual learners who like video over text. Explainer video for business content works well with B2B decision-makers and technology-friendly people. Non-technology-friendly people may appreciate more conventional explanation techniques. Knowing your target market will help you decide if an animated explainer video is for you.
How Explainer Video Services Impact Your Business
Companies using explainer video for business typically see measurable improvements. People tend to linger more on web pages that contain explanatory videos. Conversion rates increase with professional explainer videos. Email marketing containing animated explainer videos receives more clicks.
The sales staff says that clients who view explanatory videos about your business prior to contacting your sales staff ask fewer basic questions. This means that your clients understand your product and move through the sales process faster.
There is an increase in the use of social media platforms due to companies uploading explainer video for their business. Videos generate more interaction than regular posts. The animated explainer video becomes an extremely important tool that can be utilized in different areas of your marketing efforts.
Kinetic Animations Explainer Video Services for Your Business
The moment you realize that you need an explainer video for my business, the next important thing is to find a suitable explainer video company. Not all animated explainer video companies are the same in terms of quality.
The Kinetic Animations explainer video service is a combination of strategy and creativity. Our understanding of your explainer video is that it should have specific purposes – whether you want to get more leads, convert better, or explain your services in the simplest possible way. Our professional explainer video service is made in accordance with your requirements and your target audience.
Our team has produced animated explainer videos for SaaS, e-commerce, B2B, and technology startups. We know what would work best with which industry and how to convey the message through animation.
Conclusion
Do you need an explainer video for my business? The answer depends on your specific situation. If your customers find it difficult to comprehend what it is that you offer, chances are high that you need an animated explainer video. If your sales process slows down because of explanations, a business explainer video would help speed things up.
The majority of start-ups, software-as-a-service (SaaS), e-commerce, and business-to-business (B2B) ventures can greatly benefit from professional explainer video services. The return on investment usually justifies this choice. If your venture is among those I mentioned, it will make sense for you to consider using an explainer video company.
Ready to figure out whether a business explainer video is a good choice for you? Contact Kinetic Animations for an explainer video.
